Global effectiveness agency System1 Group today announces the appointment of advertising industry legend Rupert Howell as Non Executive Director.
Howell founded multi-award-winning ad agency HHCL; was the CEO of Chime Communications; President EMEA of McCann Erickson, Managing Director and Executive Director at ITV; Chairman of Matomy Media, and an Executive Director of Reach.
He was also recently appointed Chairman of ROXi, a music streaming and entertainment business.
In addition to his appointment, Sophie Tomkins, Non-Executive Director and Chair of the Audit Committee will be appointed Senior Independent Director of System1 Group.
John Kearon, Founder and CEO at System1 Group, said: “It is very exciting to have Rupert join the board. He adds excellent industry and board experience, as well as a passion for ad effectiveness and brilliant execution.
“His expertise in the industry and understanding of effective advertising means he will be an incredible asset to our work at System1.
“We are also grateful to Sophie for stepping up her responsibilities and increasing her already valued input.”
Howell, said: “I’m thrilled to be joining System1 in this exciting new role. Now, more than ever, ads need to engage audiences and show a real understanding from brands on who they are talking to.
“System1 works with global brands in helping ensure creative reaches higher levels of engagement and I look forward to helping them continue to deliver best in class results for clients.”