Royal Navy, Royal Air Force retain House 337 as agency of record

royal-navy-royal-airforce.jpg

The Royal Navy and Royal Air Force have once again appointed House 337 as their lead creative agency of record, following the recent mandatory government re-tender conducted through the Campaign Solutions 2 Framework. 

House 337 first won the Royal Navy account as WCRS in 2006, before adding RAF to its portfolio in 2013. 

This latest appointment will see these partnerships continue into 2025.

Agency of the Forces

Over the last 16 years the agency’s impressive retention run has led to work that has set the standard for recruitment advertising and continues to deliver results for both Services. 

A deep understanding of the ever-evolving target audience has allowed House 337 to create award-winning campaigns for both Services – including Find Your Force for the RAF, It’s A State Of Mind for the Royal Marines and the long-running Made in the Royal Navy campaign for the Royal Navy.

Paul Colley, Royal Navy Head of Marketing, said: “The recruitment landscape for the Armed Forces will be as challenging as ever over the next few years, therefore providing compelling and insight-led creative will be vital. 

“Engine, now House337, has a well-established track record of working with the Royal Navy and RAF in delivering impactful marketing campaigns. 

“Its response to our requirement in the recent procurement process was evaluated as outstanding, and this work will be critical as we look to meet the challenges of the next three years.”

Phil Fearnley, CEO at House 337, said: “House 337 is delighted to announce that our long-standing relationship with the Royal Navy and Royal Air Force is set to continue for another contract term. 

“The team worked tirelessly throughout the pitch process and this result is testament to a huge collective effort. 

“We have a long legacy of creating brilliant, effective work for both Forces and we’re all extremely excited to carry that success on over the next few years.”