Royal Mail posts media planning and buying brief to the7stars

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Royal Mail, the British multinational postal service and courier company, has appointed the7Stars, the UK’s largest independent media agency, to handle its UK media planning and buying following a competitive pitch handled by the Aperto Partnership.

Havas Media Group was the incumbent agency, having held the account since 2016.

Royal Mail

Royal Mail was privatised in 2015, following its separation from the Post Office, and the government selling all remaining shares in the company.

Nick Maddison, managing partner at the7stars, added: “We are delighted to be working with Royal Mail – an advertiser with a rich heritage and an ambitious future. 

“This was a refreshingly thorough pitch process with learnings at every stage, so we are ready to hit the ground running in 2023.”

Originally set up by King Henry VIII in 1516, the Royal Mail was a public service, operating as a government department or public corporation. 

When the ancient institution floated on the London Stock Exchange in 2013, the UK government initially retained a 30% stake in Royal Mail, but sold its remaining shares in 2015, ending 499 years of state ownership.

Like many other industry sectors at the moment, thousands of postal workers at the company are currently involved in strike action over pay and conditions.

The cost-of-living-crises, inflation and surging energy prices, have left many workers in the UK struggling to manage their weekly bills, often reportedly facing gruelling choices between heating or eating.

Last week, on Friday, more than 115,000 staff walked out with more strikes to follow in the run-up to Christmas after talks between the CWU union and the company broke down.

Further strike action is planned for 14, 15, 23 and 24 December.