Royal Ascot launches new film for 2021 season by isobel

royal ascot 2021

Creative agency isobel has produced a new film to harness the anticipation for Royal Ascot 2021 and celebrate the excitement of the races.

Racing may have been behind closed doors for the past year, while we have been stuck at home, but the 2021 spectacle is set to be as thrilling as ever.

Royal Ascot raindrops

Racing at the world famous course is one of the most exciting experiences you can be a part of and in this film we see a woman daydreaming about the races as she watches three raindrops slide down her window. 

Brought to life with commentary from the 2020 St James’s Palace Stakes race the film celebrates the fact that ‘the wait only adds to the drama’.

Launching online on owned channels, at a time when the nation is starting to look forward to live events again, the film serves to harness the anticipation as we come out of lockdown.

Sarah Humphreys, Account Partner at isobel, said: “The racing at Royal Ascot is truly a magical experience. 

“We wanted to show that the thrill stays with you and reflect the mood of the nation as we get closer to this year’s Royal Ascot and a reason to celebrate again.”

Ros Robinson, Head of Marketing at Ascot said: “Whilst we await the return of spectators to the racecourse we wanted to evoke the memories of Royal Ascot, the work by isobel truly brings this to life building on our brand platform of ‘home to some of the best drama on earth’, which certainly rings true in 2021.”