Rossum launches US Political Advertising Spending Monitor

Rossum-us-election-ad-spend-monitor

Rossum, a leader in intelligent document processing, democratises access to real-time US presidential political ad spending data, including ad costs, locations, and targeting, by using its next-generation AI, Rossum Aurora.

Despite the FCC’s mandate for candidates to publicly disclose ad order invoices, the difficulty lies in the sheer volume and variability of these documents.

As a result, manual processing becomes less accurate, inefficient, and less reliable, the company said.

Rossum US Political Advertising Spending Monitor

Rossum’s Political Advertising Spending Monitor showcases the media strategies employed by each candidate during the past six months to either solidify or overturn projected election results, highlighting their focus on securing electoral votes in crucial swing states like Pennsylvania, Michigan, and Wisconsin.

Looking at the data, some trends indicate:

  • Republican candidates spend the majority of their political advertising budget on left-leaning/liberal digital TV channels like ABC, CBS, and NBC
  • Terrestrial TV is getting the largest share of political ad spending with an estimate of $62m during the past 6 months so far
  • Nikki Haley (Rep.) continues to be the top spender on ads despite her recent political setbacks

The monitor exclusively tracks direct candidates’ spending, excluding formally unaffiliated SuperPAC expenditures. This approach yields a more precise figure compared to sources relying on estimates and forecasts, Rossum said.

The data presented by Rossum is intended solely for informational and educational purposes. Rossum maintains no direct or indirect affiliations with any of the US presidential candidates.

Its platform processes transactional documents precisely as they are publicly available on the official FCC website, with no alterations or modifications.

“AI isn’t just a fancy accessory; it can be a force for transparency, ensuring that information empowers the public and levels the playing field in the democratic process,” said Petr Baudis, Rossum’s CTO.

“Building Rossum Aurora, we adhered to a guiding principle: our AI must be trustworthy, controllable, and deliver impact. We hope that this project leads stakeholders to discuss the positive impact of AI in society more than the negative.”

Rossum remains committed to providing valuable insights into political advertising spending dynamics leading up to the upcoming elections.

The monitor is continuously updated in real time, allowing stakeholders to track and analyse the evolving landscape of political advertising expenditures.

As part of its commitment to transparency, Rossum said it will continue to share these insights with the general public, enabling a better understanding of the dynamics shaping the political advertising space as the elections approach.