‘Evil’ cat leads comical TEMPTATIONS 70s era Christmas ad

Temptations_Stills_Evil_Cat

Mars Petcare brand TEMPTATIONS has launched a hilarious Christmas ad showing cats at their naughtiest.

The campaign, created by adam&eveddb reveals that, while holiday season is meant for spending quality time with loved ones, cats are often too cool to join in the holiday fun – especially when it comes to cheesy holiday traditions.

TEMPTATIONS Christmas ad

Mars Petcare’s cheeky new ad is helping cat-owning families come together to share memorable bonding moments with the help of TEMPTATIONS Creamy Purrrr-ée treats– an irresistibly creamy cat treat that delivers delicious flavours cats love in the perfectly soft texture they can’t get enough of.

The campaign taps into the insight that even the coolest of cats will lose it for the creamy treats, making it the perfect gift for your cat to get them to join in the Holiday fun.

A shorter 15-second ad spot leans into the beloved nostalgia of cheesy holiday specials from the 1970s, including schmaltzy holiday songs, tacky decorations, outfits and more, showing a cat acting way too cool for the cringe-worthy holiday cheer, that is until a TEMPTATIONS Creamy Purrrr-ée treat is served.

The campaign includes ad spots that are running on TV and FEP from 1 November 1 through December 24, 2023.

On offer for a limited-time are holiday treat bundles that include TEMPATIONS holiday merchandise, treats and more, as well as digital cards to further help pose kitties for the purrrr-fect photos.

PR and influencer support for the campaign has been provided by Weber Shandwick, and organic social content is being released across the TEMPTATIONS brand’s channels

Richard Brim, Chief Creative Officer at adam&eveDDB, said: “Every cat thinks they’re too cool to partake in holiday fun, but we know that cool exterior will crumble in the face of TEMPTATIONS Creamy Purrr-èe.

“Our new campaign is a fitting addition to the ‘Cats Lose Their Cool’ platform – a funny, nostalgic festive spot to prove just how irresistible TEMPTATIONS treats are to our feline friends.”