Vidmob, the creative data company, today announced an addition to its leadership team to drive marketing, go-to-market-strategy, and enhance its market position, with Rob Rakowitz joining as Head of Marketing.
Rob Rakowitz
Rakowitz brings decades of expertise in marketing and media leadership to the new global role at Vidmob.
In his new role, Rakowitz will spearhead Vidmob’s marketing efforts, aligning the company’s brand strategy with its vision for AI-driven creative and media performance.
With an impressive background that includes leadership roles at WFA, Mars, WPP’s Mindshare, and OMD, Rakowitz has consistently delivered transformational results by integrating creative and data-driven insights.
As a recognised advocate for improving media and marketing effectiveness, Rakowitz’s leadership will be pivotal in elevating Vidmob’s reputation as the industry leader in creative data.
“As the pioneer of creative data, Vidmob is at the forefront of a rapidly evolving market,” said Rakowitz.
“I’m thrilled to join this dynamic team and contribute to reshaping how brands and agencies use AI to unlock new levels of marketing, and media impact through creative data.”
CEO and Founder Alex Collmer, said: “Rob’s proven ability to use data to bridge the gap between marketing, creative, and media teams makes him an ideal fit for Vidmob”.
“His experience in operationalising and championing innovation will help us further solidify our leadership in creative data.
“We’re excited to see the impact he’ll bring to both our team and our clients.”