Rhys Darby dons roller skates and jetpack for Xero campaign

rhys darby xero

Comedian Rhys Darby has mastered the dual art of roller skating and jet-packing for a major new ad campaign for small business platform Xero.

Darby, best known for appearing in the HBO series Flight of the Conchords, demonstrates how Xero’s products can help small businesses master the overwhelming task of doing their business finances. This is a great take on showing how these businesses can support themselves during this time, combining that with a reliable florida business banking service or a similar service depending on where they are based, businesses can thrive in their environment.

ENGINE Creative is behind the campaign, and is the first since it was appointed to handle the UK advertising account earlier this year, following a competitive pitch, to create a distinct brand identity.

The strategy is built on the insight that accounting and bookkeeping isn’t something to be ‘boshed’, ‘done’, or ‘smashed’.

It’s at the heart of any business, and crucially important to have control over if you want a healthy business.

Rhys Darby

At its heart of the creative is a TV ad in which we see Rhys Darby in a series of tongue-in-cheek analogies about how difficult running a business can feel.

We see Darby taking part in what seems like a normal marathon. But as he talks about how it can feel for small business owners to keep up, we realise it is anything but.

Darby suddenly finds himself running through a desert and then sucked into quicksand.

But with Xero in hand (literally, as a smartphone app) the feeling of being overwhelmed is replaced with that of ease and control.

Darby is suddenly in a fun run, on roller-skates, followed by taking off in a jetpack. He reminds us to search ‘Xero with an X’ followed by the new brand positioning of ‘healthy business’ is ‘beautiful business’.

The over-the-top analogies are continued in out-of-home and digital ads, colliding the worlds of health and business in a distinctive way. .

John Coldicutt, Marketing Director, UK & EMEA at Xero, said: “While many small businesses have been rightly focused on survival, they are starting to look further down the line.

“Now is the time to help them to recover and rebuild. Using Xero to take control, and master the inner workings of their business will be crucial to this, which is why ENGINE’s Healthy Business proposition is such a perfect fit for our brand.”

Billy Faithfull, Chief Creative Officer at ENGINE Creative, said: Our ambition was to make sure that anyone watching would be utterly clear about what Xero is and what it can do for their business.

“Colliding the world of health and business gave us a really powerful platform and having Rhys Darby deliver it will ensure it cuts through the noise, with a self-deprecating tone, on roller-skates, with a jetpack, in a desert.”

The campaign breaks on 15 May and runs for an initial five weeks, across television, radio, online video and out-of-home.