Revolut launches Ultra card, with AR experience in London


Revolut, the global financial super app with 30 million customers worldwide launched its new ultimate membership plan, Ultra, with The Ultra Experience – an Augmented Reality experience.

Shoppers passing through Covent Garden between 16 and 23 June can scan the “platinum portal” using their mobile device and unlock a first glimpse of Revolut’s new luxury lifestyle card, Ultra.

Revolut AR creative  

Created in collaboration with Sense, the global brand experience agency, the portal has been designed to evoke Revolut’s mission of simplifying all things money by delivering world-class travel, unparalleled lifestyle benefits, and next-level investing opportunities.

Visitors will be encouraged to share their AR experience on Instagram using our Ultra filter, and tagging @revolutapp for the chance to enjoy a complimentary year of Ultra benefits.
Tara Massoudi, Revolut General Manager of Premium Products, said: “In response to our customers’ demands, we’re launching this new bespoke membership that we envision as the ultimate travelling and lifestyle companion.

“Revolut has put together a one-of-a -kind offering, second to none in Europe. The travel benefits are augmented by exclusive brand subscriptions and best-in-class investment products.

“This unique card and membership plan was ultimately designed for those who enjoy the finer things in life.”

“Sally McLaren, MD at Sense, said: “Revolut came to us looking for an industry-leading ‘wow’ activity that would ensure a successful launch for this new product and increase the fame of their innovative brand.

“Using cutting-edge tech to promote cutting-edge products always makes sense, and the AR-activated platinum portals offer a genuinely innovative and engaging activation.”