Revolt creates brand identity for new concrete alternative Partanna


Purpose consultancy Revolt has developed the brand and identity for a game-changing alternative to concrete called Partanna that is not only produced with minimal carbon emissions but actually removes carbon from the atmosphere.


The sustainable building material is the first of its kind and has the potential to play a key role in helping the construction industry reduce its 38% share of global CO2 emissions. 

A massive 9% of emissions are from the cement industry alone.

Revolt devised the brand around a new purpose: ‘Building a World that Breathes’, and positioned Partanna as the leading force in the creation of new ‘Gray’ carbon market. 

The creation of the brand, visual identity and customer experience reimagines what the built environment means.

Alex Lewis, Co-Founder of Revolt, said: “The world we continue to build is slowly suffocating us. With its nature-positive technology, Partanna reimagines the problem to become part of the solution. 

“If Blue Carbon recognises the role our seas play, and Green Carbon our plants, Partanna can be the pioneer for the carbon absorbed by our built world, Gray Carbon.”

Patanna is the brainchild of founders Rick Fox and Sam Marshall. Fox is an actor, producer and former NBA basketball player for Boston Celtics and Los Angeles Lakers. 

Marshall is the former owner and director of Marshall Projects, a Malibu-based, full-service boutique architectural and interior design firm behind various iconic developments.

The Partanna founders have both experienced the loss that climate change creates. Fox grew up in the Bahamas and witnessed the devastating housing crisis that emerged in the wake of Dorian, and Marshall’s home was severely damaged following the Woolsey Fire in Malibu that destroyed over 1500 structures. 

With their shared passion to create a solution for one of the biggest threats our planet they sought the answer in construction.

Partanna officially launched at the 2022 United Nations Climate Change Conference, COP 27 in Egypt. As part of the launch, the founders announced the development of the world’s first carbon negative housing community in The Bahamas. 

The project has the approval Prime Minister of the Bahamas, the Rt Honorable Philip Davis, a recognised leader at the forefront of the global climate change movement.

This programme is the first of many envisaged building projects using the new building material, and so lays the foundations for what Partanna believes is the ‘future we need to build’.

Partanna Co-Founder, Rick Fox said: “Extreme weather events in our region are only getting worse, leaving a trail of destruction behind them. 

“This year, Hurricane Ian took too many homes and lives. What will 2023 and 2024 bring, if we don’t start to address the climate crisis in earnest? 

“Technology can turn the tide, and at Partanna we have developed a solution that can change how the world builds.”