Retail, e-commerce are worst sectors at utilising their data

Nearly two-thirds of UK brands are not properly utilising their data and are limiting its effectiveness by focussing on general analysis activations rather than more sophisticated techniques.  While the majority are activating their data – just a small amount of marketers (5%) are not activating their data at all – only 39% of brands are … Continue reading Retail, e-commerce are worst sectors at utilising their data