The Responsible Marketing Agency today announces a number of key appointments as it continues to help clients to realise sustainable growth through responsible and progressive practices.
The new hires include Liam Brennan as Managing Director; Alice Brady, Chief Strategy Officer; and Clare Latham, Global Programme Director.
Now, the growing team of ethically-minded media professionals is helping brands, agencies and publishers to accelerate competitive advantage whilst shaping capabilities and enabling delivery of environmental, social and governance (ESG) roadmaps and KPIs.
It offers flexible service models to cover advisory, enablement, strategy and partnerships.
Passionate about helping clients plan for what’s next, whilst striving to ensure positive societal impact synchronised with business growth, these individuals will help to deliver consultative services to create and shape programmes that will drive responsible, sustainable and progressive marketing solutions.
Liam Brennan, the Responsible Marketing Agency’s new Managing Director, has a long history working alongside founder Hannah Mirza, with whom he launched Blink Consulting at MediaCom.
He is determined to drive positive change for the agency’s clients, and ultimately, positive change for the industry – having already driven media and marketing transformation for a number of global, household name brands such as Mars and The Coca-Cola Company in his career to date.
With a background in transformation, he can orientate clients and partners around a common goal and design work-streams which deliver sustainable and progressive change, and ultimately drive stronger business outcomes.
“I can’t wait to bring the Responsible Marketing Agency’s offering to more clients and to work with the team to develop products and processes that help make life easier for our clients to deliver the positive change they and the industry need”, Brennan said.
“Responsible marketing is a hot discussion point right now, but brands can struggle to find a place to start.
“Too often, it’s seen as a value-add for agencies as opposed to something that can really drive a business forward.
“I’m excited to help bridge that gap – doing the right thing, making media and marketing fit for progress whilst giving brands a clear path to success and helping deliver tangible, and quantifiable, results.”
Meanwhile, Alice Brady, who joins as Chief Strategy Officer, has spent the majority of her career in large media agencies as a strategist on household name brands including ITV, Marks & Spencer and Unilever – creating actionable communications strategies, leading integration with other disciplines and agencies and instigating ESG thinking.
Latterly at Mindshare, Brady was responsible for Grow@Mindshare – where she supported highly ambitious adolescent brands such as Depop, Graze and Elvie to realise their next stage of growth.
“I’m excited by the ‘can-do’ attitude of The Responsible Marketing Agency”, Brady said.
“As a strategist I’ve encountered too much ‘nice thinking’, and as an industry we’re prone to paying lip service to big issues. In contrast, The Responsible Marketing Agency is truly action-focussed, determined to deliver real, positive change for our clients and the industry.
“My biggest ambition is that we transform to integrate ESG into the everyday work of our clients and the industry. That’s where it can add the most value – rather being viewed as an additional workload by clients and agencies alike.”
And Clare Latham, appointed as Global Programme Director at the Responsible Marketing Agency, originally trained as a journalist before moving into programme management at digital agencies and consultancies, working alongside major FMCG brands including Diageo, Unilever, Wrigley, L’Oreal and Beiersdorf.
Most recently at Flock Associates, Clare led digital and media transformation programmes for clients to drive growth and future-proof their business.
“I’m delighted to join The Responsible Marketing Agency which is at the forefront of driving the next biggest transformation needed for businesses – responsible, sustainable and progressive change; strategies and roadmaps that positively impact businesses and society at large”, Latham said.
“Within the next few years, responsible marketing will no longer be a nice-to-have arm of a business; it will be integrated into all marketing to ensure companies are not left behind.”
Founder Hannah Mirza added: “We are delighted to welcome these individuals to our trusted team as we continue to offer a range of services to our clients, from supply path optimisation to media decarbonisation strategies and the development of DEI programmes.
“We share a genuine passion for helping clients to thrive in an increasingly complex world; in the knowledge that when brands act responsibly in the media and marketing environment, their success deepens.
“Our growing team of advisors is here to guide clients through the ESG maze, navigating new solutions and paths ahead, with holistic and truly integrated strategies.”