Res-tech Walr appoints Penelope Bloom as Head of Enterprise


Walr, the global res-tech company, has welcomed its third senior hire this year with Penelope Bloom joining as Head of Enterprise Sales.

The announcement follows the appointment of Lamia Lee as General Manager of the APAC region and Courtney Bergh as Director of Platform Commercialisation, as the company swells to over 75 employees globally.

Penelope Bloom

Bloom joins with a background in SaaS and market research in retail and FMCG. Her most recent position was Client Development Director at Forsta.

In her role as Head of Enterprise Sales at Walr, Bloom will be responsible for the management of relationships which require the direct integration of Walr software and services with their client’s own operational processes.

 Ben Walton, CCO at Walr, said: “A massive congratulations to Penelope on the new role. Bringing her experience to Walr of deploying software solutions in the ResTech space will be an important step forward in our ability to identify opportunities to integrate more closely with our software clients.

“This is another critical role for Walr as we look to scale up our platform offer globally and develop significant enterprise relationships with any businesses looking to create data at scale.’

Bloom said: “There’s no doubt – Walr is disrupting the market with a dynamic and fresh approach to running market research projects end-to-end. It’s an incredibly exciting team to become a part of.

“My role at Walr will allow me to take clients on this journey and I am confident we will make a real, lasting impact in the sector.”