Remove to Zero: Climeworks launches carbon removal campaign


Climate tech firm Climeworks has urged leaders (like the CEO of Apple) to not just leave it all to Mother Nature but to also engage in reliable and safe technological carbon removal, in a new campaign called Remove to Zero..

The launch comes as world leaders gather in Dubai for the 28th UN Climate Change Conference of the Parties (COP28).

Remove to Zero

Climeworks’ “Remove to Zero” campaign seeks to develop awareness of high-quality carbon removal, a necessary climate technology, among corporate decision-makers.

Today, the company is calling on corporations to reduce the CO₂ they can, and turn to permanent, high-quality carbon removals (like Climeworks) to remove the CO₂ they cannot.

“Remove to Zero” kicked off with an awareness campaign on a billboard on Sheikh Zayed Road (Canal Crossing), the place of this year’s COP28 climate talks.

The campaign bolsters a decade of work by Climeworks to develop a scalable, permanent, and high-quality carbon removal solution via direct air capture.

By capturing CO₂ from the ambient air, Climeworks is reducing the atmospheric concentration of carbon that is contributing to climate change.

Create awareness

This campaign, created by Rankin Creative, represents one of the first campaigns in this new growing carbon removal industry.

Emphasising the role removals must play to reach corporate and global climate goals is imperative for ensuring this necessary industry reaches gigaton scale as required by climate science.

Next wave of companies with carbon removal demand entering market

Today, Climeworks works with over 160 corporate climate leaders – including Microsoft, Boston Consulting Group, JPMorgan Chase, Swiss Re, Stripe, UBS, Shopify, and more – to help them meet their net zero targets.

The potential for more companies to include carbon removal into their net zero strategy via SBTi standards is enormous and the carbon market will grow substantially in the next years.

By leveraging carbon removal technology alongside emissions reduction strategies, the campaign highlights how companies can incorporate carbon removal solutions into their corporate sustainability plans to reach net zero goals.

The next big thing in climate technology is here; Climeworks is helping to build it. Learn more about how they are removing to zero.