Reflect Digital, part of the LAB Group of agencies, has teamed-up with London-based brand and communications agency, Free Partners.
The tie-up aims to provide comprehensive marketing services for the insurance sector.
It comes at a time where insurance marketers move increasingly away from tactical marketing communications and towards more strategic, systematic, longer-term campaigns.
The partnership will enable insurance marketers to address two of the biggest challenges they face delivering success for the sector; getting the message right, and getting the message seen.
Free’s expertise in brand storytelling will also add to Reflect Digital’s services; and offer a fully rounded approach to branding and bringing brands to life.
Free Partners works with business owners and marketing professionals within the insurance sector. The firm helps them articulate what’s different about their brands, and to create campaigns to tell the world.
Through a combination of brand development, PR and digital marketing, Free’s award-winning approach helps clients stand out in the market.
Reflect Digital helps to elevate marketing campaigns to a broader audience SEO and PPC together with an award-winning methodology that blends neuroscience, psychology and behavioural economics to optimise digital brands and experiences.
“I’m delighted to announce our partnership with Free Partners, the combination of our unique skill sets will lay a strong foundation for growth and development, not just in the short-term but also into the future”, said Becky Simms, Founder and CEO of Reflect Digital.
“We only partner with businesses whose values and work reflect our own very high standards.
“The complementary capabilities and shared cultural values mean that we can strengthen our offerings to our clients.”
Lorraine Jeckells, Managing Partners of Free Partners, said: “We aim to form long-lasting, mutually beneficial partnerships, where we can help each other to grow and better serve both new and existing clients.
“Reflect Digital’s specialist SEO and neuro-marketing skills will elevate the suite of products that we can provide to our client and prospects.
“We exclusively work with like-minded agencies who are at the top of their field.
“Reflect Digital align with our cultural values and tenacious work ethic, I’m very excited about the future of this partnership.”