Redwood releases ‘Must-See Moment’ docu-film ahead of Virgin BAFTAs

redwood hero film for baftas 2021

Ahead of this year’s Virgin Media British Academy Television Awards, content agency Redwood BBDO has produced a hero film that captures the hugely significant role television played during the Covid-19 pandemic. 

The film celebrates the nominees of the Virgin Media Must-See Moment award – the only award at the Virgin Media BAFTAs to be voted for by the public – and what these moments meant to the people of the UK.

Redwood docu-film

Produced by Redwood Studios, Redwood BBDO’s programming development studio, the film features award-winning travel presenter Cassam Looch traveling the UK and speaking to the nation about the TV moments that helped them get through 2020.

Using the power of authentic storytelling, the film shows Cassam speaking to different people from all walks of life, acknowledging the escapism that different TV moments offered. 

From Diversity’s Black Lives Matter-inspired Britain’s Got Talent routine, Lady Whistledown’s unveiling on Bridgerton and the Gogglebox reaction to Boris Johnson’s Covid-19 press conference, to Nigella Lawson’s ‘mee-cro-wah-vay’ moment on Nigella’s Cook, Eat, Repeat, Luke Skywalker’s reveal on The Mandalorian and Chantelle’s death on EastEnders, the film encapsulates how TV brought the nation together during the worst of times.

The hero film headlines a wider six-part mini-doc series launched on the brand’s website and YouTube channel in the run up to the awards show to encourage public voting. 

Soundbite clips

The films were also supported by 15-second soundbite clips across Virgin Media’s social channels, as well as a 20-second OVOD ad. 

Ninety seconds of the film will be broadcast during the 2021 Virgin Media British Academy Television Awards ceremony, airing on BBC One at 7pm on Sunday 6th June.

The full film is available to all Virgin Media customers via their TV box and can also be found on the Virgin Media YouTube channel.

Ben Padfield, Managing Director at Redwood Studios, said: “TV in 2020 meant more than it has ever done in our lifetimes. 

“It was the centre of our lockdowns and allowed us to really escape the quite stark reality we were living at times. It became our friend, our family and something that brought us together. 

“We wanted to help Virgin Media celebrate this by creating a series that really captured this feeling of togetherness and encouraged the British public to share and choose their favourite TV moments. 

“Through an approach to filmmaking that has not been done before for the Virgin Media BAFTAs, we are thrilled to show the power that good storytelling has.”