Redmill Solutions, the provider of global media data management solutions, has announced the appointment of former Mondelez lead, Claire Walters, to the newly created role of Global Group Account Director.
With a highly successful career running major regional and global accounts within media agencies, Walters has also worked in the Mondelez Media Team where she was responsible for Media, Digital and Data Sourcing.
Recently working at Redmill in a consulting capacity, Walters now joins the leadership team, supporting Marianne Yallop, the Head of Client Services, to oversee the company’s partnerships with global brand clients to ensure they have the best media data management plans in place to maximise return on investment.
It’s an increasingly important area as the demand for full data visibility and agility becomes essential for brands responding to digital growth and transformation opportunities, the firm said.
Hasan Arik, Redmill Solutions’ CEO and Founder, said: “We’re delighted to officially welcome Claire to the Redmill one team family.
“She brings a depth of understanding in the media space, especially with the appreciation of using data to measure and maximise the return on investment for the marketing mix.
“Her wealth of experience and energy will help to continue shaping Redmill Solutions as the market leader for media data management”.
With more than ten years of industry experience in roles at McCann Erickson, Vizeum, and Mondelez, Walters has a track record of delivering excellence in supplier management, digitalisation and data management.
Explaining why she was attracted to the role at Redmill, Walters said: “I was drawn to the company’s absolute focus on tailoring best-in-class media and marketing tech and data solutions, and the critical role it plays in enabling clients’ data-led Marketing roadmaps.
“I am thrilled to be joining the Redmill team at such an exciting time of growth and transformation for them and the sector.
“The need for customisation and agility are essential for success and I am passionate about understanding a client’s requirements in order to deliver maximum value.”