Redmill Solutions, the provider of media planning and data management solutions, has announced that Jay Stevens has been appointed to the position of Chief Executive Officer.
He replaces Hasan Arik, who will assume the role of company Chairman and Chief Product Officer.
Throughout his 25-year career in the marketing and advertising technology industry, Stevens has earned a reputation as a leader who transforms businesses of all sizes for growth.
He joined Redmill Solutions after serving as President of the media management platform, Hudson MX.
Prior to Hudson MX, Stevens served as Chief Revenue Officer at Adform, where he was responsible for worldwide revenue and managed a globally diverse team with commercial operations in 18 countries around the world.
Previously, Stevens served as General Manager, International at Rubicon Project, where he built and led a team of 120 staff in 10 offices on 5 continents, taking revenue from zero to $125M during his tenure.
He also worked at MySpace as VP, Operations EMEA, where he was the company’s first international hire and led 100 employees across a dozen EMEA markets.
“I am incredibly proud of what we have built at Redmill Solutions for the past 12 years and I am excited for our next phase of growth”, said Hasan Arik, Founder and Chairman at Redmill Solutions.
“We will continue to be completely focused as a trusted partner to the world’s largest advertisers, and Jay will strengthen the team as we grow.
“I’ve known Jay for more than a decade and am excited about the opportunity to work together with him as we move to scale and expand our offering in the next phase of Redmill’s evolution, enhancing our full funnel planning tools and digital activation.”
Globally, approximately $560 billion is spent on advertising per year. However, most advertisers are unable to fully understand whether their ad spend is being distributed and invested efficiently.
“This is especially relevant in a volatile economy, with the pressures of rising inflation, cost of living, and supply chain issues all impacting brand advertising spend.
commenting on his appointment, Stevens said: “Hasan has built a great company and his strategic vision for the product has positioned the company’s unique offering for tremendous future growth”.
“As a company, the problems we are addressing for global marketers are not being solved by anyone else.
“We offer a unique solution, providing a suite of applications and services which give brands visibility, clarity and planning into where their marketing investment is going.”