Redmill Solutions appoints Shirlene Chandrapal as Global Head of Commercial


Redmill Solutions, the provider of media planning and data management solutions, has appointed Shirlene Chandrapal to the position of Global Head of Commercial

Chandrapal’s role will be to drive continued growth with existing products and expansion into new markets and partnerships.

Shirlene Chandrapal

Chandrapal is an accomplished strategic leader with over 20 years of experience in the advertising industry, from a range of commercial and product marketing roles at an international level. 

The appointment of Chandrapal will see her spearhead Redmill’s commercial operations, including revenue generation, business development and product marketing. She joins from The IWSR,  where she served as the lead for Global Strategic Sales.

“We are delighted to welcome Shirlene to the Redmill team at a time when the company is continuing to accelerate,” said Hasan Arik, Founder and Chairman at Redmill Solutions. 

“Her wealth of experience speaks for itself, and her energy and enthusiasm for everything we do is infectious. 

“Shirlene will play a vital part in delivering our products to an ever-growing number of global brands.”

Alongside her recent role at The IWSR, Chandrapal has previously held the position of Head of Sales and Marketing at Fiducia DLT, a revolutionary disruptive open-source blockchain technology platform. 

From 2009, she was a pioneer in the CTV space as Director of Yahoo! Connected TV, the very first CTV platform. 

In this role, Chandrapal was responsible for strategy, business development and product marketing across all major European markets. 

She has also worked as SVP/VP at Amobee, Adconion and Smartclip across emerging products, Product Marketing Director at Yahoo!, and Commercial Director at BlueLithium.

“What drew me to Redmill is the genuine industry need for our products,” said Chandrapal. 

“Redmill’s products directly solve these issues, and we are constantly evolving our solutions to meet the demands of our clients. 

“I am excited to formulate a strategic direction for the team.”