Red Cross, Billion Dollar Boy partner to tackle COVID19 fake news

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Billion Dollar Boy has partnered with the International Federation of Red Cross and Red Crescent Societies (IFRC) to tackle the issue of misinformation around the coronavirus pandemic.

The social influencer agency claimed it was the world’s first global influencer network of its kind.

Red Cross influencers

BDB said the network will launch with more than 30 influencers from across four continents.

REd Cross - alannanicolex1
Real news: Influencers like Alanna Nicole have joined fight against fake news.

Together, they reportedly have a combined reach of more than two million followers, with more expected to join every day.

“Social media should be a very effective tool for reaching a global populace”, Edward East, CEO and Founder at Billion Dollar Boy, said.

“But with misinformation and fake news so prevalent, that message has to be unified and delivered from trusted sources.

“Our IFRC network of influencers ticks both these boxes. Instead of being continually vilified, influencers can now put their vast skill-sets to work delivering potentially lifesaving approved messaging to millions of people when it is needed the most.”

Influencers signed up already include Italy’s Antonio Nunziata (230,000+ followers), the UK’s Katie Woods, (190,000) and UAE’s Neda Ghenai (116,000).

The agency is looking for more influencers to get involved and wants them to get in touch.

Weekly IFRC messenging

Every week the IFRC will send the influencer network an approved message that they want to disseminate.

The influencer will then take that messaging and create their own content.

Billion Dollar Boy will then vet the content and the IFRC will officially approve it for distribution.

There is a landing page here, where influencers can apply to volunteer their time and content to the cause.

Nichola Jones, IFRC’s Cross Media Manager, said: “Getting the right information out there when an emergency strikes is as important as healthcare. Making sure people have access to facts and trusted sources in a situation like this saves lives.”

“Influencers have a crucial role to play in tackling this infodemic and cutting through the noise.

“They have a level of access to younger people that public authorities or charities don’t have and their relationship with their followers is different.

“By working together, we can make sure credible content reaches a broader audience and has a positive impact.”