Ravensbourne Uni’s CreativeLab joins forces with Green Rock

Rock & Ravenbourne, Pippa Hogg and Simon Green - mediashotz

Green Rock, the London-based end-to-end creative content studio, and Ravensbourne University London have struck a partnership to accelerate the next generation of young creators into the UK’s content production industry.

‘Rock & Ravensbourne’

The initiative, dubbed ‘Rock & Ravensbourne’ draws on the skills of Green Rock’s multi-disciplined team of story makers who will be collaborating with young talent selected by Ravensbourne’s CreativeLab. 

CreativeLab is Ravensbourne’s in-house creative agency that connects industry professionals with exceptional students, joining them together for real projects. 

CreativeLab is housed in the brand-new ‘Institute for Creativity and Technology’ building in Greenwich Peninsula’s Design District.

Green Rock has a long-standing commitment to ‘future first’ story-making; the introduction of fresh, young talent will further strengthen the ability to tell stories designed for the future.

Clients who are passionate about tapping into next-generation insights and creativity will be introduced to students who are leading the charge in diversifying the industry. 

The partnership will allow clients to develop work that resonates with a wide, multi-faceted audience.

The Rock & Ravensbourne program is arranged into four parts: 

  • Ravensbourne students will work on creative client briefs prepared by Green Rock and work in a series of ‘sprints’, with an initial commitment to six briefs over six months.
  • The young creatives will have access to Green Rock’s fully cloud-based post-production workflow solution, Green Rock VCS. With this software, they will learn all the tips and tricks for making and collaborating on engaging and brilliant content.
  • A mentor scheme will match students with Green Rock specialists from across all aspects of production and content marketing. Students will be able to gain insight and learn from the experience of those who have already worked in the creative industries.
  • The initiative will round off with an internship/recruitment scheme offering one-month and three-month paid placements. From the participants, Green Rock aims to take on one new hire from the university every six months.

Amazing opportunity

Simon Green, CEO and Founder at Green Rock, said: “This is an amazing opportunity for us and the students of Ravensbourne. 

“Each learning experience should be a two-way street and while we can support and nurture great young talent, we can also learn from this generation what the issues and creative forces are that they are paying attention to. 

“Ravensbourne is the perfect fit for our mission, vision and values as we strive to push forward with a diversity of thought in client work and look to the future generations to help shape the future of brands and content. 

“The Rock & Ravensbourne partnership gives us a clear strategic edge and something our clients have been asking for.”

Lawrence Lartey, Creative Director, CreativeLab, said: “We are so happy to be able to offer this opportunity to our students. 

“It’s vital in this current climate that learners have the opportunity to get real-world experience and make contacts that will be key in shaping their future careers.”

Pippa Hogg, Head of Studio, Creative Lab, added: “Creative partnerships like Rock & Ravensbourne, with like-minded organisations both committed to the futures of the next generation of creative talent, is how we can secure a better and more inclusive future for the entire creative industry.”

On Thursday 4 November, Simon Green and Pippa Hogg will be in discussion with triple-Oscar winning editor, Walter Murch (who worked on The Godfather and Apocalypse Now among many other highlights) at Web Summit 2021 for a session called ‘Borderless, sustainable and democratic: Exploring the future of content’. 

The talk will address how the processes of content creation have radically changed. 

Web Summit 2021 has been called the ‘best technology conference on the planet’ and takes place in Lisbon, Portugal this year. You can find more information on the Web Summit website.