RAPP UK names Ed Lee for new Client Leadership Director role

Ed lee rapp

RAPP UK is has announced the appointment of industry leader Ed Lee to the newly-created role of Executive Client Leadership Director. 

Lee joins from customer experience agency MullenLowe Profero where he was managing director. He also served as global client partner for Mullen Lowe Group.

Ed Lee

At RAPP UK, Lee will nurture and grow client business across the agency’s clients and help bring to life RAPP’s “Standing up for individuality” strategy. 

Reporting into chief executive, Gabby Luzdker, Lee is also tasked with focusing on the agency’s work practices, its talent, and growth.

Ed Lee said: “I’ve admired RAPP from a distance for a while and have always been hugely impressed by the business it’s won, the work it’s made and the thoroughly brilliant RAPP people I’ve met along the way. 

“The world has been turned on its head the last two years. Some agencies have failed, some have held on – RAPP have thrived. 

“Its ambition is hugely exciting and exactly what clients are looking for from agencies. With such a depth of diverse talents, RAPP is perfectly placed to deliver it”.

Gabby Ludzker, RAPP UK chief executive said “We have some of the most revered clients in the business, so it was brilliant to find someone of Ed’s calibre to head up our client leadership team. 

“Ed’s experience, attitude and impressive track record will help us continue to innovate for our clients and drive truly future-facing work. 

“And how serendipitous that he joins us at the start of the year as we put in place the plans to realise our ambitions.”

During more than a decade in the industry, Ed has won and managed clients including Danone Early Life Nutrition, Sloggi, part of Triumph International, and audio company Sennheiser. 

He worked on the multi award-winning “We are the NHS” campaign and the Magnum Pleasure Sensorium brand experience campaign.

Ed has previously worked as business director at Ogilvy Action and has also worked at Saatchi & Saatchi.