Radiocentre to launch landmark Performance Multiplier research


Radiocentre, the industry body for commercial radio, will reveal the results of its groundbreaking new research Radio: The Performance Multiplier in an exclusive webinar on Wednesday 1 May, and is inviting attendees to register now.

Performance Multiplier

The study is a world-first exploration of the effect of 1.6 billion multi-media impacts on 30 million web sessions sourced from a range of in-market campaigns.

It explores the fallibility of current short-term response window attribution methods for measuring radio’s effect and reveals the true impact of radio advertising for performance marketers.

Presenting the new findings revealing radio’s powerful effects on driving online response will be Radiocentre’s planning director, Mark Barber, and head of insight, Donna Burns; alongside Jason Brownlee, founder of research agency Colourtext.

“Evidence suggests how many online businesses that rely solely on pureplay performance marketing channels, such as paid search and social media, eventually become becalmed on a ‘performance plateau’, where sales growth and campaign efficiency stall”, said Barber.

“In this webinar we’ll demonstrate how radio advertising delivers an effective balance between demand generation and conversion and uplifts web traffic more cost-effectively than other demand-generation media.

“In doing so, radio boosts overall performance marketing campaign efficiencies to help brands punch-through the performance plateau and support sustainable long-term growth.

“Join us for this webinar as we present the full results from this landmark research study for the first time.”

The webinar is free to join and will be on Wednesday 1 May from 10am-11am.