RAAS LAB, a new platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today announced its UK launch.
With offices in London and Manchester, RAAS LAB claims to be the first cookieless solution that generates greater levels of attention and engagement by enhancing the user experience.
The technology matches targeting and creative in real-time at impression level to deliver content-matching display ads that become an extension of the user’s browsing experience.
As such, RAAS LAB delivers ads users want to engage with, providing stronger results for advertisers compared to standard display advertising.
As Director and Co-founder of RAAS LAB, Hallam plays a crucial role in redefining consumer engagement through innovative display technology.
She is responsible for guiding the company’s unique approach to delivering relevance–first strategies across diverse sectors such as retail, home improvement, travel, and Government bodies.
As a dedicated advocate for sustainability and privacy, Hallam actively drives the company’s initiatives towards carbon efficiency and the implementation of cookieless technology.
Prior to co-founding RAAS LAB, Hallam worked as a programmatic media buyer at leading agencies Havas Media Group, Jellyfish, and Rommatic.
Heading up the company alongside Hallam is Ives, who is renowned for his expertise in cutting-edge technologies and innovation.
As Director and co-Founder, he is the guiding force behind the company’s innovative content-matching technology, setting the bar for cookieless content technologies in the display industry.
Ives is an active participant in the global tech scene, with a rich history of managing international teams across EMEA and APAC.
His leadership has played an integral role in executing digital marketing for some of the world’s largest advertisers whilst at Jellyfish, Latitude, TransUnion, and Dentsu, where he persistently pushed the boundaries to reimagine how to engage consumers.
“RAAS LAB was created to address a gap in the market where everything traditionally sat separately from each other,” said Hallam.
“We are the first company that brings together targeting, creative, and context in one solution to provide a transformational advertising experience for consumers that delivers stronger results for advertisers.
“In just a few short years we have onboarded some of the biggest brands and work with some of the biggest agencies on the UK media landscape, which is a testament to the technology we provide. I’m really looking forward to seeing what the future holds.”
Ives said: “It’s exciting to bring our business to market and change perceptions of what is possible with display marketing.