Quiet Storm wins creative account for Covonia


Quiet Storm has been hired by UK pharmaceuticals giant Thornton & Ross as the lead strategic and creative agency for its cough medicine brand Covonia.

The agency won the business after a pitch against other undisclosed agencies in Thornton & Ross’ portfolio. The previous incumbent on the business was Bray Leino.

Quiet Storm is also the creative agency for Thornton & Ross disinfectant brand Zoflora both in the UK and internationally, having been appointed to the account in November 2019.

Covonia campaign

The London agency’s first campaign for Covonia will break in the UK towards the end of the year and will be activated across a range of media.

“Our commitment to caring for people’s health as a trusted partner and to providing the highest quality products for our customers have helped make Thornton & Ross the number one manufacturer of cough liquids in the UK”, Ed Round, Director of Consumer Marketing at Thornton & Ross, said. 

“We have big ambitions for the future growth of Covonia, one of our most iconic brands, and Quiet Storm is the perfect partner to help us realise these ambitions.”

Trevor Robinson OBE, Founder & Executive Creative Director, Quiet Storm, said: “We’re looking forward to super-charging communications for the iconic Covonia brand. 

“With health and wellness at the forefront of public consciousness right now, there could not be a more pivotal time to work on this campaign.”

Quiet Storm’s “One Big Beautiful Home” campaign for Zoflora, which was created, tested, produced and on-air within a month during lockdown last year, celebrated our common cleaning habits and the sense of community and togetherness brought about by the pandemic.