Heist, the revolutionary underwear brand, has appointed London agency Quiet Storm to create a multi-channel campaign.
The company will be charged with leading a wide-ranging brand development brief.
Quiet Storm chemistry
Quiet Storm was approached directly by Heist, which made the appointment based on chemistry meetings and without a pitch.
The agency’s brief is to build brand fame for Heist. The aim is to ensure they it is top of consumers’ minds when it comes to tights and shapewear.
Heist was founded in 2015 with a mission to liberate women from disappointing underwear.
It employs technology from sports and space, along with the anatomical study of women’s bodies to create revolutionary underwear to work for all women.
The most recent advertising for Heist was created in-house and challenged the idea that shapewear is anti-feminist.
Heist said that 40% of its sales come from shapewear at present.
The new brand strategy will form the heart of Heist’s communications strategy. It will feature in ads running across all media channels.
Rania Robinson, CEO and Managing Partner at Quiet Storm, said: “Heist lives up to its name in its ambition to disrupt a category that has seen little innovation.
“With a genuinely category redefining range and a strong purpose, we’re delighted to be helping them achieve the broadscale recognition they deserve.”
Hannah Craik, CMO at Heist, said: “We can’t wait to work with Quiet Storm to take Heist into the mainstream. It’s going to be a really exciting year.”