Quiet Storm to reposition The View from The Shard brand


Quiet Storm has been appointed to work with the team at The View from The Shard as it looks to improve its customer experience in 2020.

The agency’s remit is to support The View from The Shard to develop and launch a new brand as it makes significant upgrades to the experience, positioning it as a must-go, iconic destination for visitors from the UK and abroad.

The agency won the brief after a competitive pitch, run by The View from The Shard.

“We are creating an experience like no other in the capital”, Patrick Allen, CEO of The View from The Shard, said.

Exciting concepts

“The initial concepts are exciting and innovative and we felt Quiet Storm were the best agency to help bring these to life and to support us with the story we have to tell our audiences as we get closer to unveiling the new experience.”

Trevor Robinson OBE, Founder & Executive Creative Director at Quiet Storm said: “The Shard is an iconic building that is synonymous with London’s skyline.

“The View from The Shard is the very peak of the building and the highest point in Western Europe.

“We are very proud to be working with the team at The Shard who want a launch campaign that’s as iconic and unconventional as the building itself.”