Quiet Storm hires Create Not Hate participant Emmanuel Areoye

emmanuel areoye

Quiet Storm has hired Emmanuel Areoye, 18, who participated last year in Create Not Hate – the ground-breaking initiative launched by the agency’s founder and executive creative director, Trevor Robinson OBE. 

CNH aims to help young people underrepresented in the creative industry unlock their potential – in turn increasing diversity in advertising – and addressing social issues they live with every day.

Emmanuel Areoye

Areoye took part in the first wave of work launched to coincide with last year’s Notting Hill Carnival, which was cancelled due to the COVID-19.

He created and co-directed the ‘Check Your Prejudice’ films that were part of CNH’s anti-racism campaign, notably ‘A Heated Conversation’, which was premiered at the Electric Cinema in the wake of the murder of George Floyd last year.

To date, the ‘Check Your Prejudice Campaign’ has reached more than 500 million people and been shortlisted for multiple awards, including The Drum Marketing Awards and Campaign Purpose Awards.

Areoye, from Camberwell, London, left school this summer and will now join the team at Quiet Storm as a Junior Creative for eight months of paid work before going to the University of Nottingham. 

Earlier this year, he was a judge for the Creative Moment 2021 awards.

Working across all Quiet Storm clients, he will jump straight in on briefs for Yakult UK, Haribo and ICEE. 

He will also be participating as a mentor in Create Not Hate workshops for their new programme in collaboration with mental health text line Shout 85258.

The appointment is intended to boost Quiet Storm’s creative department with a different perspective and new and fresh thinking.

Young talent

It is also hoped it will underline to others in the industry the value of seeking young talent in new and different places while offering an example of how to cultivate such talent through further engagement and support.

Robinson said: “We set up Create Not Hate to get the industry excited about the potential talent that’s out there. 

“So when we came across Emmanuel and his intelligence, confidence, pure raw talent, we all felt we needed to get him to come and join the team. 

“He’s got a long and exciting career path ahead of him, and Quiet Storm will be even more enriched by his presence.”

Areoye said: “It still feels weird saying I work for a top advertising company in central London, and it feels like a crime getting paid to do something I have so much fun doing. 

“All I can do is thank Quiet Storm for seeing the potential in me and trusting me to be one of them.”