Qatar Airways checks into O2 VIP members club

Luke Dyson@lukedysonwww.lukedyson.com

Qatar Airways has taken on the naming rights for the hotly anticipated new premium members club at The O2, which launches today, in a multi-year deal brokered by AEG Global Partnerships.

Qatar Airways at the O2

The new VIP members club, which elevates the premium hospitality experience at the world’s most popular live entertainment, leisure, and retail destination, will now be known as The NinetyThird by Qatar Airways.

Qatar Airways will have unique branding opportunities within the space and across the venue’s OOH and digital networks.

Qatar Airways Privilege Club members will also have exclusive access to tickets for events at The O2 within The NinetyThird by Qatar Airways through Privilege Club Collection – a newly launched platform, offering members the opportunity to bid from a selection of curated experiences.

Symbolising excellence in the worlds of aviation and live entertainment, this partnership enables Qatar Airways to merge their world-renowned hospitality with The O2’s evolving premium offering.

Thierry Antinori, Chief Commercial Officer at Qatar Airways, said: “We are proud of this new partnership and to be the naming rights partner of this impeccable premium lounge at The O2 – The NinetyThird by Qatar Airways.

“The O2 arena has hosted some of the world’s most iconic entertainers and events, bringing people together to witness culturally defining performances.

“We look forward to giving our Privilege Club members exclusive access to these experiences through Privilege Club Collection.”

Matt Botten, Senior Director, Premium Seating at The O2, said: “We’re so excited to be opening the doors to The NinetyThird by Qatar Airways, and to be doing this with a naming rights partner who so perfectly complements the level of premium hospitality that members can expect when visiting the space.

“It’s been our biggest investment in premium to date at The O2, and the attention to detail within the space is second to none – it really does reimagine what premium hospitality in a UK arena can offer.”

The partnership announcement comes alongside the official launch of the new premium members club, which offering uninterrupted views from every seat.

Members of The NinetyThird by Qatar Airways will be able to enjoy over 200 world-class events every year, from the best acts in music, comedy, sport and more.

The 300-capacity space will also be home to the ‘Walkway’ – a first-of-its-kind retractable viewing platform 70ft above the arena floor, which will be accessible only to members.

Regarding the new identity of the premium space, Botten continued: “The O2 has become synonymous with hosting some of the most iconic artist residencies over the last 16 years – from Prince and Elton John, to most recently six nights of Madonna.

“Up to this point, we’ve had an impressive 92 residencies at The O2, and it felt fitting to honour this new premium space as our 93rd, given that the design of the space has been so heavily influenced by our musical heritage.

“The NinetyThird by Qatar Airways is the ultimate space to entertain and be entertained, and we can’t wait to welcome members to enjoy the space for a packed year of world-class events at The O2.”

Set over 1,150 square meters, The NinetyThird by Qatar Airways is home to the arena’s first high-end, 50-seater, on-site restaurant and several premium bar areas which are all exclusive to members.

In addition to the main bar area, members can also visit The Golden Circle, a private, floating bar housed within the space, and Bar 1800 – an intimate cocktail bar serving a range of signature cocktails developed exclusively for the space and inspired by iconic moments in The O2’s history.

The design of the new members club also draws inspiration from the venue’s rich music heritage, with over 50 references to artists, performances, and iconic moments at The O2 arena.

Marvel at the engraved setlists from superstar residencies with the likes of Elton John and witness a homage for the venue’s ’21 Club’ and Prince’s iconic 21-night residency at the venue in 2007.

The NinetyThird by Qatar Airways joins The O2’s broad range of Premium offerings, which span single event experiences to year-round access through annual memberships. For more information on Premium at The O2, or to enquire about a membership with The NinetyThird by Qatar Airways, visit the website here.

2024 is set the be one of The O2’s biggest years yet for arena events, with artist residencies by Olivia Rodrigo, The 1975, Michael McIntyre, Liam Gallagher, The Killers, Girls Aloud, and Take That, each playing four nights or more at the venue.

An ever-evolving, day out destination, The O2 is also home to the roofwalk experience Up at The O2, Outlet Shopping with over 60 designer brands at up to 70% off RRP, London’s largest Cineworld, over 30 bars and restaurants and much more.