Project Worldwide has announced a comprehensive reorganisation of its corporate leadership structure.
The restructuring seeks to proactively align executive portfolios with the shifting demands of the marketing and technology landscapes.
Tech marketing landscape
“Change is a constant in any healthy organisation, and our primary responsibility to our people and our clients is to ensure our operating model stays fully aligned with where the industry is heading,” said Chris Meyer, Global CEO of Project Worldwide.
“By strategically concentrating our executive talent, we are clearing paths for proven leaders to dedicate 100% of their specialised energy toward high-impact zones.
“This ensures Project remains exceptionally agile, client-centric, and ready to capitalise on market opportunity.”
The realignment concentrates executive focus across three zones: operational scale, network-wide creative collaboration, and integrated brand ecosystems.
Currently serving as COO for both GPJ and Project Worldwide, Edward Scott will step into the role of President.
An industry leader, Scott succeeds Matt Statman and will guide Project’s next chapter. GPJ will immediately initiate a global search for a new Global COO for GPJ.
Matt Statman is named Global Chief Creative Officer. Transitioning from the presidency, Statman assumes the newly defined role of Global CCO while returning his primary operational focus to Motive, the agency he founded, as CEO.
Rather than centralising creative output, Statman’s mandate is to act as an amplification layer, connecting entrepreneurial ideas, fostering cross-agency collaboration, and championing the network’s creative point of view across the industry.
John Higgins takes on the Hybrid Chief Growth Officer (CGO) role. Higgins, CEO of OS Studios, will lead an aggressive, collaborative framework across to market Project’s brand experience ecosystem.
“Returning to my creative roots at Motive while stepping into this expanded role for the network allows me to focus exactly where I can create the greatest value for our agencies and clients,” said Statman.
“Our agency creative leaders will continue to completely own their unique work and client relationships.
“My goal as Global CCO isn’t to centralise creativity from the top down, but to amplify it, unlocking a higher level of network-wide collaboration, inspiring big ambitions, and protecting the entrepreneurial spirit that sets Project apart.”
Supporting these alignments, Marcelle Hampton transitions to full-time Chief of Staff to the CEO to drive cross-functional operational efficiency.
In the APAC region, Ben Taylor aligns with GPJ’s global structure as Managing Director, APAC, while continuing his role as regional CEO for Project Worldwide.
“Project Worldwide’s strength is rooted in the distinct entrepreneurial spirit, expertise and independence of our 13 alliance agencies,” said Scott.
“Stepping into this new capacity is an incredible opportunity to globally scale our offerings by removing friction, accelerating collaboration, and delivering seamless, integrated value for our clients without diluting the unique agency cultures that define us.”
All other corporate executive roles remain unchanged, with Judy Skiles (CFO), Eva Miller (CPO), Marc Cracco (CIO), Sharon Napier (Senior Advisor, Global Strategic Alliances), Ben Taylor (APAC CEO) and Rasheed Sait (CGO, India/South Asia) continuing in their respective positions.