Priority from O2 launches magical spring campaign by tms


UK agency tms has launched a new spring campaign for Priority from O2, to make it even easier for its Priority members to make magical memories this April, without breaking the bank.

Kicking off the spring season, this noise-making campaign aimed at Virgin Media O2 customers encourages Priority membership sign-ups through savings on days out, restaurant partnerships and all sorts of treats.

Whether it’s a meal, a festival, or a big day out, there are a host of exciting low-cost rewards that highlight the best of the upcoming cultural season.

Priority campaign

With this campaign, Priority members can say hello to tons of memory-making spring adventures, from a magical three-day trip for four to Disneyland Paris to celebrate the 30th Anniversary Grand Finale, to iFly indoor skydiving and Merlin Sea Life offers, as well as a London Eye ticket giveaway.

Or how about a chance to climb the world-famous O2 roof for incredible views across London, all made even easier with National Express 30% coach discounts, including weekends.

Festival, concert, and museum deals will also be included and discounted delicious treats are up for grabs too, from free sweet treats at Greggs, and tasty Percy Pigs gifts at M&S, to Toby Carvery meals for a fiver.

The campaign broke today (17 April) and runs for two weeks across the Priority app for O2 and Virgin Media broadband customers.

It will be promoted across paid social, radio, organic social and promoted to Virgin Media and O2 customers via customer communications.

TMS is a global company uniting technology, marketing and sourcing to drive transformational change for the world’s leading brands and is the lead Partnerships Agency for Priority.

The strategy and concept for the campaign were underpinned by the knowledge that parents will feel burdened by the guilt of missing family experiences as they tighten their purse strings and will be seeking out discounts and jettisoning holidays abroad for days out.

It highlights how Priority can help consumers enjoy experiences for less in times of the high cost of living, by bringing an empathetic understanding of customers’ financial hardship in 2023.

Courtney Caddick, Partnerships Lead (Priority), said: “Time with family and friends is priceless, but it doesn’t have to cost the earth.

“At Priority, we’re all about more fun for less, so we’re delighted to bring such an exciting range of offers to families in the UK through Priority Live, at a time when budgets are increasingly tight.”

Hannah Patridge, SVP Client Engagement Portfolio International at tms, added: “The cost-of-living crisis is making it harder for families to go out, enjoy live experiences, and make memories together. So, we’re thrilled that Priority can help people access exciting offers in these tough times.

“We’ve worked with a fantastic range of partners to bring the Priority programme to life and showcase the best of the UK’s family-focused entertainment, culture and adventure opportunities.”