Prime Time Beer, a leading better-for-you beer brand has appointed Fan Club, the digital entertainment agency, to develop the company’s branded content strategy, lead the creation and distribution of social-first content and build its community across its own channels.
Beer brief
Prime Time Beer was launched in 2022 by former Made in Chelsea cast members Harvey Armstrong and Sam Holmes and champions a lifestyle that balances quality and wellness.
With just 95 calories per 330ml can and a commitment to great taste, Prime Time is redefining what modern beer culture looks like.
This collaboration marks a significant step in Prime Time’s ambition to connect with health-conscious consumers through authentic, entertaining storytelling.
Joe Churchill, Founder & CEO of Fan Club, said: “Prime Time Beer is a brand built on innovation and lifestyle values that resonate deeply with a contemporary audience.
“We’re excited to help the brand own its narrative, create standout entertainment, and grow a passionate community around its mission.”
Connor Wells, MD, Prime Time Beer added: “We’ve always believed in doing things differently, and partnering with Fan Club allows us to bring that philosophy to life through content that will entertain, inform, and inspire our customer base. This is about more than beer, it’s about culture.”