SeenThis today announced a partnership with Exverus to power its Social Reach product with its streaming vertical video technology, with Premier Protein being the first client to run the new product.
SeenThis’ new ad format brings the engagement of social ads to the open web, delivering with lightning fast speed using adaptive streaming technology.
SeenThis and Exverus
With SeenThis, Exverus combines the creativity and mobile-first design of social media ad formats with the power of targeted advertising at scale on premium content environments for their clients.
SeenThis and Exverus are partnered with PubMatic to deliver Social Reach across their premium supply.
“This year, we’re doubling down on sweetening the journey”, said Kristin Rasmussen, Associate Director, Integrated Marketing, Premier Protein.
“New flavours, new products and new creative, all speaking to our strategic positioning”.
“With the help of SeenThis and PubMatic, we’re able to spread the joy and encourage even more protein-users to join the party with amplified distribution of social content via high-performing video experiences.”
Hillary Kupferberg, VP Performance Marketing at Exverus, said: “Social Reach powered by SeenThis streaming vertical video gives us access to new environments to deliver social creative to audiences beyond the social walled-gardens.
“This represents the next generation of much needed social extension.
“SeenThis’ adaptive streaming technology takes existing social assets and delivers them more efficiently than standard social formats via targeted inventory from PubMatic across the open web”.
The groundbreaking campaign brings the first to market vertical video ad format to the open web and improves upon it with high-quality streaming delivery and premium placements in brand-safe environments.
Social Reach powered by SeenThis vertical video ads can deliver in standard display ad slots, giving brands the ability to scale their campaigns across more of the open web and reach their audiences in new ways.
“SeenThis gives advertisers the opportunity to reinvent their approach to display advertising, delivering high quality vertical social video in standard IAB ad slots”, said Susan Kravitz, Head of Commercial Partnerships at SeenThis.
“With lightning-fast load times and creative formats that fit the vertical experience of a smartphone, we are unlocking new levels of performance for advertisers”.