Precis reveals leadership shake-up following acquisitions


Precis, a leading data-driven digital marketing agency, today announced a shake up of its leadership and its ambitions to expand its marketing science and technology offering.

Following the acquisitions of Bannerboy and Booster Box earlier in the year, which took the agency to over 500 people worldwide spanning media, creative, data, and technology, Precis is restructuring its UK office to support its growing global presence.

Precis leadership changes

The most notable change is the appointment of Jess Dickenson, (left, main pic) former COO, as Managing Director of Precis’ UK office.

Dickenson replaces Rhys Cater (right, main pic), who is moving to a global role to lead and develop the agency’s offering in analytics, marketing science, and technology.

At Precis, Dickenson will be responsible for leading the agency’s growth in the UK market and delivering innovative and integrated marketing solutions to clients.

“This is such an exciting time for the agency,” said Dickenson.

“Precis has a strong reputation for innovation and integrated marketing, and I am looking forward to working with the team to build on this success and deliver even greater results for our clients.”

In his new role, Cater will focus on building a strong Analytics and Marketing Science team and investing heavily in tech development.

The agency offers advanced data consulting services, delivers custom solutions for marketing data storage and activation through Google Cloud Platform, and develops its own tech platform to deliver marketing automation and data activation at scale.

“In a rapidly changing digital landscape, collecting first party data in a privacy-first way and building a foundation for strategic data activation is key to success,” said Cater.

“Tech and data competence must be integrated into every stage of the marketing journey — from strategy, to creative, to media buying — to build a successful platform for growth.

“I’m excited to continue our innovation in data and technology to deliver the best integrated solutions for the advertisers we work with.”