Precis appoints Stefania Casciari as Group CMO

Precis-cmo-Stefania-Casciari

Precis, a full service data-driven marketing agency, announces the appointment of Stefania Casciari as Group Chief Marketing Officer (CMO).

As the agency’s first Group CMO, Casciari will oversee all marketing efforts across the Precis Group.

Stefania Casciari

Casciari brings a wealth of experience in driving brand growth and market expansion across various sectors to the role.

Most recently, she served as the Head of B2B Marketing at the Swedish fintech company Brite Payments and previously as Managing Director in Italy for the SaaS Company Launchmetrics.

She was also previously CEO and Managing Director for digital agency Pulse Advertising.

Jess Dickenson, Managing Director, Precis UK, said: “We are beyond excited to welcome Stefania Casciari to Precis as our first Group Chief Marketing Officer.

“In 2024, Precis is a full-service data-driven agency offering clients an integrated approach to strategy, creative, media buying and data activation. Over the past two years, we’ve welcomed many new colleagues and significantly developed our tech stack.

“Stefania’s blend of international experience, strategic vision, and collaborative leadership style make her the perfect fit to spearhead our marketing initiatives as we continue to expand our offerings and reach to clients worldwide.”

Casciari said: “I’m thrilled to join one of Europe’s most innovative independent marketing agency groups. As consumer habits and marketing channels evolve, brands must adapt to meet these expectations.

“With an uncompromising ambition to always assist clients in understanding and maximising the impact of their marketing investments, Precis has proven to have a practice that helps companies across industries grow.

“Together with the talented teams across the different Precis brands, I look forward to solidifying Precis’ position as a leader in integrated marketing solutions.”

Casciari assumed her role as CMO 29 April, 2024, and will be based out of Precis’ headquarters in Stockholm.