Posterscope has announced it is offering advertisers £20,000 worth of free creative support on any new OOH campaigns booked (over £100,000) during May or June.
Posterscope aims to remove barriers to entry for brands that want to reach out of home audiences. This is particularly so as lockdown measures become more relaxed in certain geographies or environments.
The out of home and location marketing specialist will provide creative services to advertisers, or their agencies.
This includes creative adaption of existing ads for OOH; production of new creative; or conversion of existing creative into digital dynamic ad executions.
Posterscope’s team of in-house creative services specialists will carry out the work, the firm said.
“Understandably advertisers are questioning the value of out of home right now; with travel and movement restricted”, Glen Wilson, Managing Director of Posterscope, said.
“We hope this offer of creative support will make it easier for some advertisers to put work out into the world again; and reappraise the role that OOH can play as we look towards a time when we can start getting out and about again.”
Supporting the health effort
OOH has been one of the hardest hit mediums. Having said that, it’s been used to great effect to communicate important health and safety messages. It’s also been used to reach local audiences as they move around in their communities.
Some of the best creative work to emerge during the pandemic has also incorporated OOH as a canvas to entertain, inform and engage.