Porter Novelli retains Rhodes Trust brief ahead of 120th celebrations


Porter Novelli has won the Rhodes Trust as a retained, six figure, global account following a four-way pitch process earlier this year.

Porter Novelli will be responsible for building awareness of the prestigious Rhodes Scholarships internationally by reaching a diverse group of talented young people from around the world.

Rhodes Trust brief

Using its Connected Core borderless network model, Porter Novelli will also oversee developing a network of support on the ground in key parts of the world to support the Trust’s outreach and fundraising work.

In addition to supporting with its day-to-day press office activity (both in the UK and internationally) Porter Novelli will be managing the media activity around the Trust’s 120th anniversary this summer and the launch of the new Rhodes House based at the University of Oxford.

Babette Littlemore, Director of Communications at the Rhodes Trust, said: “We were looking for a strong strategic communications agency who could partner with us as we continue to build our community, address our legacy and pave the way forward towards a more positive and inclusive future.

“We needed an agency who works across many aspects of comms; from awareness-driving campaigns, to supporting with media relations around large-scale events, to data-driven capabilities to support with proactive and reactive media engagement, which we found under one roof with Porter Novelli.

“They also provided an agile way of working internationally via their Connected Core model, so it made sense to collaborate with them across our strategic comms agenda.”

Anna Flower, Porter Novelli Corporate Counsel Lead, said: “It felt like a natural partnership from day one in terms of chemistry and being able to provide Babette and the team with the global reach they require in an agile way that suits their needs.

“Our data-led, data-driven capabilities will be intrinsic to supporting with the Rhodes Trust’s comms agenda globally.”

Porter Novelli will also be supporting on media outreach around two thought leadership events in 2023.

“The first is the ‘Rhodes Policy Summit: Creating a Positive Legacy from the Pandemic’ and the second is a science and technology forum taking place later this year.