Global post-production house POD LDN has delivered standout retouching on a series of still images for Peachies, the next-generation nappy brand, helping the campaign achieve its objective of capturing the chaos of toddlerhood in a fun and dynamic way.
Peachies campaign
Production Company Dream Factory partnered with Peachies on a bold new creative shoot, with POD LDN joining as Dream Factory‘s post-production partner to deliver a suite of nineteen images for the brand’s digital, social and OOH campaigns.
Working closely with Dream Factory, POD LDN handled cleanup, colour grading, and retouching, resulting in a dynamic set of stills that showcases the nappy brand’s innovative product design and contemporary brand identity.
Imagery juxtaposes the product with the likes of butter, fruit and water, to show its ability to cope with any kind of mess. Peachies’ contemporary branding complements its nappy design, which aims to help parents avoid messes during nappy changes.
The nappies are designed for maximum comfort, leak protection, and sustainability. With flexible subscription options and a commitment to reducing carbon impact, Peachies is redefining modern nappy care for today’s parents, the company said.
Adrienn Major, Founder at POD LDN, said: “The goal of the post-production was to enhance the creative shoot with polished stills that reflect Peachies’ innovative design and next generation approach to baby care to appeal to parents.”
Elsie Byrne, Senior Brand Manager, Peachies, said:Â “Working with two leaders in the creative community felt like a no-brainer when it came to launching Big Pant Energy.
“At Peachies, we’re not just a nappy brand – we’re building a parenting lifestyle brand that’s changing the face of the industry with disruptive, design-led creative that truly resonates with parents.
“This campaign is about celebrating the chaos and character of toddlerhood in a way that feels both relatable and refreshingly bold.”