Attention-based ad tech vendor, Playground xyz, has appointed Jessica Teasdale and Ali Baker as it continues on its rapid growth trajectory, positioning itself at the forefront of the attention space with its meaningful campaign measurement data and insights.
New Playground xyz hires
Both Teasdale (left, main pic) and Baker (right, main pic) were most recently at Captify, with Teasdale joining as Senior Sales Manager, having spent over three years at the search platform.
She has also spent time at Euronews and on the Professional Development Committee at the IAA.
“I’m so excited to be joining the growing team at a time when more and more brands are measuring and optimising towards attention”, Teasdale said.
“When people talk about attention, they immediately think of Playground xyz.
“The product innovations this company has introduced to the market over the last year have set the foundations for a huge shift in the industry, while the cherry on top is that we’re helping brands tackle a cookie-less future head on.”
Meanwhile, Baker joins as Sales Manager, having previously worked as Programmatic Search Strategy Manager at Captify, and as Senior Digital Planner Buyer at Blue 449.
Before joining Playground, she also worked for brands such as Laura Ashley and Oasis Fashion.
“I’m delighted to have joined the team at Playground xyz. Attention has become hugely important in the advertising world as brands battle to be front-of-mind with consumers”, Baker said.
“With the impending end of third-party cookies, many will need to pivot their strategies accordingly and Playground xyz is at the forefront of the attention revolution.
“I can think of no better place to be and I can’t wait to get stuck into my role; helping our partner brands and agencies navigate this fast-moving media landscape.”
Playground xyz’s Attention Intelligence Platform is the world’s first real time stack to capture, measure and optimise Attention Time: how long users actually spend looking at ads.
Ben Dimond, Head of EMEA said: “Thanks to our ground-breaking technology, our partners can identify and optimise all the variables that help their ads achieve maximum attention, and we believe attention-based approaches represent the future of digital advertising.
“Helping our clients navigate these new waters is where our sales teams thrive, and having Jess and Ali aboard is huge – they’ve both hit the ground running and we’re sure there are great things ahead for them both.”