Pladis, home to many of the nation’s most-loved snacking brands, has appointed Uncovered as its social agency in the UK following a competitive pitch.
Uncovered will be responsible for working closely with pladis’ in-house social and marketing teams to lead social strategy and creative across pladis’ portfolio of brands, which includes McVitie’s and Jaffa Cakes. Pladis will continue to partner with MG OMD who lead on paid media for the portfolio.
The pitch process was managed by Ingenuity+.
Aslı Özen Turhan, Chief Marketing Officer at pladis UK&I, said: “Our brands have been household icons for generations and are already part of culture and everyday conversations.
“Now, our focus is on making them even more relevant for generations to come, boosting brand love through the power of social storytelling. “Uncovered brings huge expertise and a bold vision in social, making them the perfect partner to help us achieve this.
“We’re excited to welcome them into our agency network as we step into the new year.”
Chris Cookson, CEO and founder of Uncovered, said: “We are delighted to be appointed as pladis’ social agency.
“The opportunity to work on true icons of British culture like McVitie’s and Jaffa Cakes is a privilege.
“These brands are woven into the fabric of daily life, and we can’t wait to partner with pladis to build on that incredible heritage.
“Our focus will be on bringing a fresh, culturally charged energy to social, creating work that sparks conversation and deepens connection with audiences across the UK and beyond.”