Pizza Hut meets social challenge with largest ever pizza delivery

Luke Dutch receives 6ft5 pizza creation from Pizza Hut

The UK arm of pizza delivery and restaurant chain, Pizza Hut Delivery, has revealed a whopping 6ft 5” pizza in response to a Twitter user’s challenge.

Socially led pizza challenge

Reacting to Twitter user and Twitch partner @Lukedutchh’s request for the 6ft 5” masterpiece following the launch of Pizza Hut Gaming in July, the pizza giant set the gaming influencer the task of gathering 6,500 likes to make the creation a reality. Within four hours the goal was exceeded, with likes now sitting at over 15,200.

Created and delivered on 2 November from Pizza Hut Delivery’s Walton Vale Liverpool store, owned and operated by Gotham Newco 2, which is part of the Starboard dining Group, the mammoth creation boasted toppings including pepperoni, ham and mushroom, chicken, sausage and sweetcorn and was cooked with a custom-made pizza oven tray. 

Once leaving the kitchen, the pizza had used 2.3 Kilos of dough, 1 Kilo of cheese and 1 pint of tomato and once combined with its toppings, weighed over 3kg.

Kairos Media support

Supported by global social-first creative agency, Kairos Media, Pizza Hut Delivery has been working on the logistics for the pizza for almost two months, with a bespoke box and delivery bag also created alongside the custom-made oven tray. 

In support of the unique creation, Kairos also sent their content and video team to capture the event and distribute across social media.

Commenting on its latest creation, Nicola Keane, Senior Digital Brand Manager at Pizza Hut UK, said: “A few short weeks ago, we landed on the gaming scene with a bang. 

Within days we had our very first challenge from the community (a 6ft 5” pizza, no less!) and if there is one thing we’re known for, it’s delivering, no matter what.

“We jumped at the chance to deliver the biggest ever Pizza Hut pizza ever made in the UK, establishing our cred once again with this new important audience.”