Pioneer Foap names Michał Glapiński and Edyta Kotowicz as Managing Partners

LtoR: Michał Glapinski, Edyta Kotowicz and Mateusz Zybaczynski

Social media advertising pioneer Foap has named Michał Glapiński as Chief Strategy Officer & Managing Partner, and Edyta Kotowicz as Executive Creative Director & Managing Partner.

Foap appointments

Glapiński is the former Saatchi & Saatchi IS Managing Director, co-founder of Brand New Galaxy and former CEO of Pathfinder 23. Kotowicz is the former Head of Meta Creative Shop.

The appointments come as Foap enters a new phase of international expansion.

The technology company has emerged as a global frontrunner in social media advertising under the stewardship of CEO Mateusz (Matt) Zybaczynski since 2018, by unleashing the creativity of 4.5 million creators around the world and catering to iconic brands such as Coca-Cola, Heineken, Uber, and MasterCard.

The platform’s robust partnership with tech giants Meta and TikTok, and its pioneering role in the TikTok Creative Exchange in Europe highlights its innovative edge in the digital content sphere.

Foap is an international operation with headquarters in Warsaw and a global footprint extending to Zurich, Miami, and Indonesia.

The agency has made a name for itself in the global creator community as a significant movement at the forefront of the Creator Economy Boom, and is rooted in a commitment to revolutionising and democratising content creation worldwide.

Proof of Foap’s global impact is its community of more than 4.5 million creators in 194 countries.

Foap said it is on a mission to be a world leader in digital-first content and communication innovation, which is achieved via strategic partnerships including long-standing collaborations with Meta and TikTok.

Reflecting on the new journey, Glapiński said: “I started my partnership with Matt Zybaczynski two years ago, and I am thrilled to push the envelope further in what Foap can achieve in the ‘creators economy’.

“The transformative impact Foap has on the global creative market is not just impressive; it’s inspirational. It’s an honour to officially join the Foap leadership team and steer such a dynamic endeavour into its next phase of growth.”

Kotowicz said: ”From my days at META, ushering in Instagram Stories to the CEE markets, and leading Instagram in DACH to now at Foap, I’ve seen first-hand the power of innovative content in driving business success.

“Foap’s phenomenal rise as a creative powerhouse is exhilarating. I’m excited to help navigate our global expansion and further cement our position as leaders in the creative economy.”