PinkNews bolsters senior team across partnerships, strategy and comms

pinknews new hires may 2022

PinkNews has announced the hire of four senior-level executives working across partnerships, strategy and communications. 

Polly Shute joins as Head of Corporate Partnerships, Lyndal Beeton as Head of Brand Partnerships & Agencies, Obsidian Funmi Adebayo as Corporate Strategy Lead and Emma Pearman (née Kelleher) as Head of Communications and Brand Marketing. 

PinkNews new hires

All four will work closely with the CEO and Founder of PinkNews Benjamin Cohen, whilst directly reporting to PinkNews COO, Anthony James.

“I am delighted to welcome Polly, Lyndal, Obsidian and Emma to the PinkNews team”, said Cohen. 

“PinkNews is continuing to grow exponentially in the UK and globally. We now reach over 100 million people each month across our website, social platforms and app and we anticipate this to only further increase over the coming years. 

“Serving a large global audience requires a dynamic and talented workforce and we are continuing to expand our team this year with even more hires across every department. 

“Each of these senior hires brings a wealth of valuable experience to the business, aiding us in the next planned level of growth to further inform, inspire and empower our audiences.”

Shute (top left, main pic) joins PinkNews as Head of Corporate Partnerships. She is an experienced Partnership Specialist with a passion for equity, diversity and inclusion. 

She has been consulting in the not-for-profit and commercial sectors following a successful career as a brand and fundraising director. 

Recent assignments include The Royal Society of Medicine where she has led the development of a multi-year programme focused on tackling healthcare inequalities. 

Shute previously served on the Board of Pride in London where she led fundraising and partnerships for four years. 

She is the co-founder of Out and About LGBTQIA, a platform that creates and curates events for LGBTQIA women and those who are non-binary. 

Beeton (top right, main pic) joins PinkNews as its new Head of Partnerships & Agencies from The Chelsea Magazine Company, where she most recently served as its Advertisement & Partnerships Director. 

She brings a wealth of experience and expertise to PinkNews in developing high-value brand collaborations and advertising partnerships. 

As part of her new full-time role, Beeton will spearhead the company’s commercial growth and partnerships expansion strategy by supercharging the brand’s multi-platform partnership offering, paving the way for more brands to creatively and effectively engage with the global LGBTQ+ community and its allies at scale.

Adebayo (bottom left, main pic) joins PinkNews from gal-dem, where they most recently served as Head of Commercial. 

They are the founder of Olorun, a multimedia experimental production company, home to the Black Monologues podcast, alongside writing for The Africa Report. 

They additionally sit on the steering committee of the Black Queer Travel Guide and hold membership in the Common Futures Conversation at Chatham House. 

In 2019/20, they also successfully embarked on an unassisted, solo cycle across America in aid of Macmillan. 

They also come with previous experience in M&A and Sales from Rothschild, Zenith Bank UK and Tellimer, as well as journalist experience from The Africa Report. 

In their new role as Corporate Strategy Lead at PinkNews, they will identify, implement and oversee creative solutions to support the strategic growth of the business.

Finally, Pearman (bottom right, main pic) joins PinkNews in the newly created role of Head of Communications and Brand Marketing. 

She was most recently working as a freelance brand and communication consultant. 

Before this she held roles as Head of Global Marketing at Miller Harris and Deputy Communications and Publicity Director at Condé Nast Britain. 

In her new full-time role at PinkNews, Pearman will be responsible for establishing and executing a fully integrated communications strategy across the business to amplify PinkNews to a growing and diverse global audience.

All four new members of staff have joined PinkNews with immediate effect, the company said.