Perspective Pictures appointed by Natwest, The Tab and Mikimoto


Digital-first video agency, Perspective Pictures, has been appointed by top brands Natwest, The Tab and Mikimoto to create innovative and engaging stories for their online platforms.

25 year-old Rupert Rixon set up Perspective in 2016 with just £50 in his bank account.

Since then, the firm has worked with more than 100 of the world’s leading brands including Rolls-Royce, UFC, Google and Sony.

Perspective Pictures 

Natwest and The Tab teamed up and tasked Perspective Pictures with producing a five-minute documentary aimed at 18 – 24 year-olds. The purpose of the film was to viewers about money muling.

The piece highlights the disastrous effect money muling can have on students. But, most importantly, it serves to educate others through relatable, real-life stories.

The video will be distributed across The Tab’s Facebook channel in video posts, promoted posts, video ads and on its Instagram Stories.

Drew Collins, director of brand partnerships at The Tab, said: “I want to thank the entire Perspective team for their hard work on this campaign. I’m so happy with how everything turned out and impressed by the level of servicing we received.”

Showcase video 

Mikimoto asked Perspective Pictures to create a showcase video for its new store launch.

The video highlights the results of a refurb at one of Mikimoto’s flagship stores. It includes vox pops from staff and footage of the launch event in the evening.

The production will be distributed on the retailer’s Facebook and Instagram pages. Moreover, it’ll also appear on its website and on in-store display screens.

Emma Clarke, Press and Marketing at Mikimoto, said: “Working with Perspective Pictures was a great pleasure. The team showed great enthusiasm and energy and I loved the fact that nothing was a problem for them.”

Rixon said: “It’s been another great year for Perspective Pictures. We’ve worked on some massively exciting projects for the likes of Topman, Coach and Deliveroo.

“It’s a testament to the young team we’re building here that these top brands continue to put their faith in us to create engaging, innovative content for their online platforms.”

What started out as a YouTube channel created by a 16-year-old Rixon, has grown into an experienced team of 17. They create dynamic digital ads, documentaries, music videos, crowdfunding films, 360 videos, and commercial promos for a global client base.

Perspective projects

Projects have seen the team longboard across the US, drive along ‘the world’s most dangerous road’ in Bolivia, and hitch-hiked through India. They’ve also ridden a Boris Bike from London to Wales (and back) and stand up paddle board the length of the Thames.

Rixon believes brands need to stop posting TV-style video content online and expect people to engage with it.

He said: “Instead, they need to start working to produce more narrative-driven, well optimised and creative videos.

“Stop over-producing, stop ignoring the platforms, and start making something rad!”