Permutive names Husna Grimes as VP of Global Privacy


Permutive, an audience platform purpose-built for publishers and advertisers, which enables media to be traded in a privacy-safe way, has hired Husna Grimes as VP of Global Privacy. 

Grimes will head up the company’s global efforts to lead the publishing and marketing industries into the responsible web.

Husna Grimes

As VP of Global Privacy, Grimes will lead Permutive’s privacy strategy, ensuring Permutive’s technology delivers a seamless and safe experience for users across the web. 

This includes building a commercially-focused global privacy team and establishing a privacy framework for evaluating and complying with emerging privacy standards around the world.

Grimes brings a breadth of privacy experience to Permutive, having previously co-founded Pure Privacy, a company offering privacy consultancy and advice across multiple industries, including health tech, media production, events and adtech. 

She focused on helping companies ethically handle and use personal data within their businesses. Prior to Pure Privacy, she worked as Channel 4’s principal data protection lawyer for seven years.

“The digital advertising industry is evolving quickly with privacy driving innovation”, Grimes said. 

“Permutive is a pioneer in this innovation and has built its success around creating a more responsible advertising ecosystem. 

“It’s a great privilege for me to help Permutive build on this vision; I could not be more excited to join the team.”

Tim Spratt, CTO and co-founder, Permutive, said: “Consumer privacy sits at the core of our business. Bringing in a VP of Global Privacy with Husna’s level of expertise reflects our focus and commitment. 

“Husna shares our mission of rebuilding data in advertising to protect privacy. Her global perspective will enable us to build and innovate our technology to help our customers confidently meet the requirements of current and emerging privacy standards around the world.”

The hiring of Husna comes during a significant period of growth for Permutive, with the audience platform also bolstering its US team – Tori Egler has joined Permutive as its Vice President of Sales in North America, and Lauren Rubin Tiley has been named as Permutive’s new VP of Strategic Development.