Perlego picks Ourselves for international brand campaign

perlego

Perlego, the online education library disrupting the established textbook purchasing model, has appointed Ourselves for its first brand awareness campaign, with activity set to run in the UK and North America.

Ourselves has been retained on a digital performance marketing brief following a competitive pitch, which was run in house. The first work will break later this year, as students head back to school.

Perlego campaign

At the heart of this campaign is the message that Perlego empowers students and makes education accessible to all with its online library of over 600,000 educational and academic texts, available at one simple price. 

The service adds value by also providing centralised study tools, which let subscribers highlight and annotate texts, and ensures students are accessing relevant, trustworthy content.

Its aim is to drive targeted brand awareness at a prime buying decision-making moment for and drive consideration through trial.

William Lockie, VP Marketing at Perlego, said: “Ourselves demonstrated all the expertise and skills we were after for this digital campaign, but truly impressed us with their understanding of the purpose which drives us and demonstrating how this story can build emotional connections with our target audience.”

Steven Bennett-Day, Founder of Ourselves, said: “Perlego is a brand with a real mission at its core: making education accessible to all through a brilliantly enabling and sustainable online library. 

“With the cost of textbooks skyrocketing, students are forced to turn to piracy to avoid being priced out of the education system altogether. 

“We’re proud to help Perlego tell the world about their brilliantly simple solution to a broken system.”