Pandora partners with Keith Haring in its first art collaboration

pandora-keith-haring

Pandora, the global jewellery brand, has this week unveiled two striking murals in London and Manchester to celebrate the launch of its newest collection, its first art collaboration with renowned artist Keith Haring.

Keith Haring and Pandora

The Keith Haring x Pandora collection, which launched 29 September, is adorned with flashes of bright tones and mixed metals and emulates the bold lines and colour which once emblazoned New York City streets and inspired the artist. 

The collection features 14 pieces all inspired by the visionary artist’s symbolic works including the barking dog and angel baby, and his signature bold linear lines.

Moreover, the murals, which can be seen at the iconic Redchurch Street site in London’s Shoreditch and Manchester’s NQTR Domination, reflect the graffiti and street art that inspired Haring’s signature pop art style, and bring to life the buzz and bursts of creativity that permeated the 1980s downtown New York scene. 

Sitting centrally within the murals are key pieces from the collection; a charm bracelet featuring the barking dog and angel baby charms.

Devised by out of home and location marketing specialists Posterscope with Carat, the murals are the centre piece of Pandora’s wider launch campaign, which included a star-studded launch party at Behind The Bike Shed in London, fly posters, social media and influencer marketing activity.

The murals were designed and painted by Mural Republic. 

Rosie Reeves, Brand Manager at Pandora, said: “This jewellery collection celebrates creativity and the freedom of artistry so loved by Keith Haring.

“As an artist directly inspired by the graffiti and street art of 1980s New York, it seemed only natural for us to turn to the streets to launch this collection.”

April O’Driscoll at Posterscope, said: “We have loved working on this campaign with Pandora, bringing these amazing murals, based on the work of such an iconic artist, to the life. 

“The team at Pandora has always been brave when it comes to using OOH, often drawing on its technological innovations, but on this occasion it has used the medium as a creative canvas to deliver awareness, impact and engagement for this beautiful collection.”