Outform snaps up European Retail specialist Alrec

Future Retail agency Outform Group has acquired European retail specialist Alrec as part of an ambitious strategy to drive global growth. The acquisition unites two of the sector’s most prominent retail marketing agencies.

Bolstering Outform Group’s existing expertise in delivering innovative, technology-led retail experiences for its clients.

The acquisition adds to Outform Group’s global scale, enhancing its footprint throughout the UK and Europe, and adding in-house manufacturing capabilities in Poland to an extensive supply chain in Eastern Europe and Turkey.

This is in addition to the benefits of Outform Group’s production capabilities in China and North America.

Alrec is a specialist in delivering retail experience, with a future-focused, technology-led retail display specialism that mirrors that of Outform Group’s. It has offices in The Netherlands, Poland, Germany, the UK, and the US.

The two businesses – previously fierce competitors – will combine their expertise to deliver best-in class retail solutions for clients Globally.

Ariel Haroush, Outform Group founder and President, said: “We’ve admired Alrec’s operational excellence for a while now, and this, combined with Outform Group’s unique approach, global footprint, and technology-driven solutions, creates a compelling offer for clients looking to shape the future of retail.”

Simon Hathaway, Outform’s EMEA Group Managing Director, added, “We have a committed strategy, we’re bringing together the best talent in the industry.”

“Our values chime, and we share the same spirit and desire for innovation. We’re looking forward to bringing that insight, technology, and creativity to the challenges our clients face in retail and landing it in stores all over the world with operational excellence.”

David Littlefield, Alrec CEO, said: “We’re very excited about Outform Group and Alrec joining forces – the Outform Group has taken the retail marketing industry by storm over the past few years, and we’re looking forward to the benefits our new global scale will bring to our clients, particularly in China and the Americas.”