Outform bolsters EMEA team with three senior hires


Global retail and innovation agency Outform has added more strategic firepower to its EMEA senior team with three senior appointments.

Keith Fleet (left, main photo) takes the role of EMEA operations director. Jocelyn Morris (centre, main photo) appointed EMEA finance director. And Sorana Duca (right, main photo) as EMEA marketing and communications manager.

The new hires follow a sustained period of growth for Outform, which has seen its EMEA business double since 2016.

Recent investments have included a London showroom and Leicester facility (that is home to technology, design and engineering). And a hub for production and logistics – both in-house or through extensive global outsourced ecosystems.

Outform innovation

These moves have allowed Outform to become the name behind some of the most innovative retail experiences in stores today.

Fleet brings 20 years of global industry experience to the role. He has a remit to deliver globally for Outform EMEA’s clients. He’ll also optimise the firm’s in-house manufacturing with its international supply chains.

Morris, who oversees the development and delivery of a growth financial strategy, brings a wealth of experience from her previous hi-tech, IT, and manufacturing roles.

Duca is responsible for overseeing all marketing for the EMEA region, as well as corporate communications & events, and brings over a decade’s worth of experience in global media and advertising.

Mission support

Together they’ll support Outform EMEA’s mission to work with the world’s leading brands to define the future of retail.

They report into Simon Hathaway, managing director at Outform EMEA.

“It’s been another strong year for Outform, we believe in retail and have continued to work with some of the biggest brands on the high street to reinvent their retail experience and exceed customer expectations that are reset with every visit, click and download”, Hathaway said.

“These new hires represent the next stage in our development, they all share our spirit – Dare to Innovate – and together we will shape the future of retail”.