Organic names Andy Williamson new Head of Paid Media

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UK-based digital agency, Organic today announced the appointment of Andy Williamson as its new Head of Paid Media.

Andy Williamson

Williamson brings a wealth of experience in the industry, having previously been Performance Integration Director at OM, where he worked on high-profile brands, including McDonald’s.

Prior to this he was a Paid Social Account Director and Performance Marketing Director at Mindshare, working with key clients such as Unilever and Ford.

Williamson will be overseeing the paid media team, leading the strategy and execution for clients including Improve International, Foundry, Arlo, and Software of Excellence.

In addition, he will be closely collaborating with Organic’s specialist teams (notably SEO, UX and Development) in delivering a connected approach to drive the best possible result for their clients.

Speaking on his appointment, Williamson said: “Organic’s ability to develop truly collaborative partnerships with clients by connecting brands and customers via meaningful digital experiences places them in a unique position as an agency.

“I’m delighted to start working with the team and help accelerate growth for the agency’s clients through paid media.”

Ben Scoggins CEO of Organic, said: “It’s an exciting time for Organic as we further integrate paid media strategy into the way we help clients to create better experiences for their audiences.

“I’m really thrilled to welcome Andy to the team – he brings with him great experience and a fantastic attitude.”

Last month UK budget retailer B&M announced it had picked Organic as its new SEO agency help improve its organic search rankings, drive more traffic to its website, and enhance its local SEO strategy.